This book is popular among the software developer crowd (the UX version of Lean Startup).

The premise of this book is that many things are designed poorly for the end-user.

This is an important conclusion. Why?

Many of things designed poorly for the end-user are also finely wrought, beautiful to behold, and fashionable. In other words, their good qualities mask their bad qualities re: the user.

The antidote: ‘human-centered design’ (exactly what it sounds like).

That important conclusion is, alas, where this book ends.

‘Design of Everyday Things’ is not well written. Norman goes about inventing unhelpful vocabulary:

“I call the signalling component of affordances signifiers” [13]

“I call the combined information available to us the system image” [31]

Norman does offer some rules of thumb for designers:

These rules, however, seem pretty well understood. Perhaps handy as a checklist vs. a 300-page book. The reading experience is similar to that of Dale Carnegie’s ‘How to Win Friends and Influence People’; like a church liturgy, the listener will get fed up 1/4 of the way through but repeating this stuff (occassionally) is helpful.